![](https://cdn.myportfolio.com/c7d48fbc2ae97885d1eb85177594d37b/a7fbdcb9-33b4-40af-8a9f-a1211a8442d1_rw_1920.png?h=128168059aa307e18d1fe8a664747282)
![](https://cdn.myportfolio.com/c7d48fbc2ae97885d1eb85177594d37b/abbe4a0e-0177-4c4e-a68f-d87876d12e84_rw_1920.png?h=0dd7b55471d9107871eaeca1b8cbe1bc)
![](https://cdn.myportfolio.com/c7d48fbc2ae97885d1eb85177594d37b/e8c3b992-55b1-46a8-8971-d6e3cbd9782c_rw_1920.png?h=0a334c62978be8616fe4a4b7748bb2d5)
![](https://cdn.myportfolio.com/c7d48fbc2ae97885d1eb85177594d37b/28cdeed7-b844-4753-86af-efae4590b1b5_rw_1920.png?h=a266bbe7d23a4e8151c83eda17b28006)
![](https://cdn.myportfolio.com/c7d48fbc2ae97885d1eb85177594d37b/2a4b052c-20d5-4ea7-96cf-a13859ef281a_rw_1920.png?h=c846c024c7f7983149e5232ab6e6b058)
Here is the original logo.
![](https://cdn.myportfolio.com/c7d48fbc2ae97885d1eb85177594d37b/a2fcbb92-4dbe-4ca2-aa41-fdccba7b4148_rw_1920.png?h=e86d0d26e41645a99f4c9d41dfedb471)
Here are a few iterations I explored. I was look for imagery and type that conveyed strength and a kind of National Park like authority.
![](https://cdn.myportfolio.com/c7d48fbc2ae97885d1eb85177594d37b/efeed7c6-2069-4726-b524-fcad9cd3afcc_rw_1920.png?h=925348fd6c6fd0692590fd97de349536)
Had the chance to work with The California Redwood Association and Big Creek Lumber to update the California Redwood Association's logo.